Resource Center

Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.

Resources
Careers Icon

Featured content

FEATURED BLOG

The power of quality audiences over cheap reach

Read more
The power of quality audiences over cheap reach
FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

Download
FEATURED PODCAST

Sable Mi: Reclaim the purpose of advertising

Listen
Latest blog Icon
Blogs
Identity Architects Icon
Podcasts
Video Icon
Videos
Case Studies Icon
Case Studies
Downloads Icon
Downloads
Guides Icon
Guides
Infographics Icon
Infographics
Factsheet Icon
Factsheets
Trending
Trending
Newsroom Icon
Newsroom
Blog Icon

Read our latest blogs

Back to top
InfoSum named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025

InfoSum named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025

Your data clean room can't have skin in the game

Your data clean room can't have skin in the game

Media Agencies: The New Architects of Data-Driven Collaboration

Media Agencies: The New Architects of Data-Driven Collaboration

View more Blog articles
Identity Architects Icon

Listen to Identity Architects Podcast

Back to top
Jesse Redniss
Precise
Jesse Redniss, Precise: "Keep it people-focused"

Jesse Redniss, Precise: "Keep it people-focused"

Sean Crawford
SMG
Sean Crawford, SMG: “It’s not about ad sales”

Sean Crawford, SMG: “It’s not about ad sales”

Zach Lain
PepsiCo
Zach Lain, PepsiCo: "Collective action"

Zach Lain, PepsiCo: "Collective action"

View more Episodes
Video Icon

Latest Videos

Back to top

EMARKETER Summit: Commerce Media Activations: From Strategy to Success

WPP Acquires InfoSum

Differential Privacy

View more Videos
Case Studies Icon

Latest Case Studies

Back to top
Starcount

Starcount empowers brands with enriched intelligence for insights and activation

Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

View more Case Studies
Downloads Icon

Recent Downloads

Back to top
Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

Playbook
Playbook: Data collaboration for insights
Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration

View more Downloads
Guides Icon

Latest Guides

Back to top
Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

View more Guides
Infographics Icon

InfoGraphics

Back to top
Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

Infographic
12-Month Data Collaboration Plan
12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

View more Infographics
Factsheet Icon

Factsheeet

Back to top
Factsheet
Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

View more Factsheets
Trending

Trending topics

Back to top
Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

View more Trending topics
Newsroom Icon

InfoSum in the News

Back to top

Samba TV and InfoSum join forces to deliver scalable, privacy-first agentic media measurement

MarTech360
June 18, 2025

Samba TV and InfoSum partner to power privacy-safe, data-driven agentic media measurement at scale

MarTech Series
June 18, 2025

Data protection needs European thinking

Meedia
June 17, 2025

Cannes Lions predictions 2025: Which emerging channel will dominate the discourse?

Performance Marketing World
June 13, 2025

You must know these 40 bright minds under 40

Horizont
June 12, 2025

WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market

Digiday
June 5, 2025
View more News articles